why video works

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Video conveys the unique personality and values of a business far more effectively than static text and images can ever achieve, making a potential customer’s decision easy…

…and we’re confident you’ll be pleasantly surprised at how affordable video has become.

 

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Video allows you to convey your unique values and personality

Professionally produced Internet videos are proven to develop customer relationships more effectively than any other medium.

We tend to trust another human conveying information and more importantly, genuine emotion to us. Therefore, video has the power to convey the unique personality and values of a business and its people, far more effectively than static text and images can ever achieve.

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Video allows you to deliver a controlled message

Although a well structured and carefully written website represents a highly effective marketing communications tool, the order in which the visitor chooses to interact with your content cannot be controlled.

With video, you control how the visitor experiences your offer. Multiple studies have shown that consumers would far rather watch a short video about your products or services than trawl through even the best written copy.

It improves your search engine ranking

Websites featuring embedded videos have a significant advantage in achieving an organic first-page search engine ranking compared to a traditional web page without video.

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It will improve your social media exposure

No other medium is shared as much as video on social media channels.
Whether it’s YouTube, Facebook, Twitter or Vimeo, a well crafted video will help extend your reach significantly.

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HAVE A LOOK AT THE SHORT VIDEO BELOW.

…to find out how effective video can be for businesses and organisations of all sizes.

Multiple studies have shown that consumers would far rather watch a short video about your products or services than trawl through even the most professionally written content.

 

When customers are looking for a business or service, they search, find a site and look at images and text.

 

We take things a stage further, by providing a film with a story which enriches the customer experience.

A Video Team film on your website and social media will give viewers a better understanding of what your company is about – making them more likely to choose you. When used as a training aid, the information can be delivered in an easily accessible way, which, for most people, helps them to learn and retain information effectively and enjoyably.

Today’s ‘Butterfly Generation’ flitters from one link to another on the internet, only pausing to maybe watch a video or read a headline.

The Video Team can provide a metaphorical net and tantalising flower to attract and catch the butterflies.